Reporting
Table of Contents
In the Reports menu, access reporting on orders and subscriptions. You can also export additional data from your store. The Reporting dashboard displays analytics for specified timeframes and products. Click on the report tiles to view more detailed information.
FastSpring converts non-USD transactions to USD at the time of the report. Because of varying currency exchange rates, reports may vary slightly.
Reporting Details
When you access the reporting details, use the following tools to further refine and compare your reports:
- Products: Specify the products which you would like to return analytics for.
- Timeframe: Specify a time frame that you would like to return analytics for.
- Compare to: Select a previous time period to compare reporting analytics to.
- Break down by: Select an option to view the analytics of that variation or feature associated with the product. This allows you to view revenue from each coupon, variation, or offer.
FastSpring will refine the report accordingly. You can hover any part of the graph to view the exact Net Revenue. Click the download arrow to download a CSV version of the report.
Additional information varies depending on the type of report you generate.
Order Reports
Within the Orders Reports page, access the following report tiles to view associated analytics:
- Net Revenue: FastSpring automatically subtracts the refunds from your gross sales to display your current net revenue. Click on the tile to refine the report.
- Average Order Value: FastSpring divides the gross sales by the number of orders in the selected time frame. Click on the tile to view details and customize the report.
- Units: FastSpring displays the number of units sold within a specific time period. This does not account for refunds and returns. Select Relationship in the details page to view whether products display as product offers.
- Refunds: FastSpring displays orders that have been returned or refunded. Click on the tile to view details and customize the report.
Subscription Reports
Within the Subscription Reports page, access the following report tiles to view associated analytics:
- Monthly Recurring Revenue: (MRR) Expected revenue for active, recurring subscriptions. Click on the tile to view details and customize the report.
- Average MRR per Subscription: FastSpring divides the MRR by the number of active subscriptions. Click on the tile to view details and customize the report.
- Lifetime Value: FastSpring divides the average MRR per subscription by customer churn rates. Click on the tile to view details and customize the report.
- Annual Run Rate: FastSpring multiplies the MRR by 12. This assumes that the current month’s trend will continue all year. Click on the tile to view details and customize the report.
- Active Subscriptions: Number of currently active subscriptions. Click on the tile to view details and customize the report.
- Customer Churn: FastSpring divides the number of deactivated subscriptions by the number of active customers from the previous month. Then, we multiply the number by 100.
- New Subscriptions: Number of new subscription instances within the selected time frame. This does not include rebills.
- Cancellations: Number of canceled subscriptions within the selected time frame.
- Upgrades: Number of upgraded subscriptions within the selected time frame. These result in higher rebill prices.
- Downgrades: Number of downgraded subscriptions within the selected time frame. These result in lower rebill prices.